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It seems that socio-cultural issues spread like wild fire in game journalism. First it was the issue of violence which found itself most cohesively expressed in the demos of E3 - that now much derided convention/colossus of a sales pitch. Much was said about Usher, dubstep and all round disappointment/bewilderment, but more importantly there has been a general backlash surrounding the fetishistic insistence on violence and realism still dominating the big budget game releases. Then this was coupled with some serious criticism coming from journalists apparently finding themselves agasp at gender issues in mainstream computer games, meaning that there has been some really interesting and heated web-debates going on in computer game journalism.